Don't Make Me Think! A Common Sense Approach to Web Usability

Steve Krug, Published October 13, 2000
“In Don't Make Me Think!”, usability expert Steve Krug distills his years of experience and observation into clear, practical—and often amusing—common sense advice for the people in the trenches, the people who tell them what to do, and even the people who sign the checks.

“When we’re creating websites we’re thinking ‘great literature’, while the users’ reality is much closer to ‘billboard going by at 60 miles an hour’”

About Steve Krug

For years (starting in 1987), usability expert Steve Krug labored in pleasant obscurity, helping clients like AOL, Apple and Lexus develop products and websites that people could actually use and enjoy. But since his book Don’t Make Me Think! appeared in 2000 and sold 125,000 copies, he’s had to settle for relative obscurity. A second edition was published in August, 2005.

Nowadays he spends most of his time teaching usability workshops, lecturing and doing expert usability reviews of websites and sites-in-progress. His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, Massachusetts.